Darren Guarnaccia is the VP of Product Marketing at Sitecore, and enterprise WCM vendor. I’ve spend the last 12 years working with Internet technologies, from my first project with Broadvision at a startup, to running large teams of consultants doing e-businessness integration and working at a couple of WCM vendors themselves. Oddly enough, I’ve also worked as an IT implmeneter, as well as selling and marketing products. It’s a fascinating experience, I highly recommend it. In the course of my 20 years in IT, I’ve been: A network adminstrator, database developer, Oracle DBA, IT Director, CTO, Sales Engineer, Partner Sales Manager, Solution Architect, and VP Product Marketing. A strange mix of titles indeed, but I think it gives me a unique perspective. I see things with both the IT centric lens, as well as the marketing and sales lens. I’ll try to bring those multiple perspectives together in this blog, hope you’ll join me.